A R M I - Marketing. Advanced Research Methods in Marketing Since May 2002, A/R/M/I-Marketing is a member of the Millward Brown International network. This brings to our clients the access to full servicing on the worlds leading advertising and brand equity research tools by Millward Brown.
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December 04, 2015 / Consumer Attitudes Matter when it Comes to Brand Loyalty
Google will tell you that the definition of loyalty is “a strong feeling of support or allegiance,” but the most influential recent work on the importance of loyalty in brand building focuses almost exclusively on behavioral loyalty (frequency of repeat purchases), with little reference to what people feel.
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December 08, 2014 / Three things every retailer needs to know about search marketing
There is a lot more than click-through rate to understanding the impact of search.
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December 08, 2014 / Better product or better brand.
Is it really a choice?
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November 11, 2014 / Effective Consumer Engagement On Mobile
US marketers are projected to invest a total of $19.8 billion in mobile marketing in 2015, but many are still struggling with the optimal approach.
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November 11, 2014 / Cannes Lions: Creative and Effective?
Brands are the most valuable assets many companies possess. But no one agrees on how much they are worth or why
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October 09, 2014 / Why brand differentiation still matters
Some people believe that differentiation is not important to brand success, but others seem it differently.
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October 09, 2014 / What are brands for?
Brands are the most valuable assets many companies possess. But no one agrees on how much they are worth or why
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September 16, 2014 / The six myths of digital marketing measurement
Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
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September 16, 2014 / The Disappearing Iceberg
People's considered responses to survey questions are just the tip of the iceberg
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April 17, 2014 / Develop Great Creative for your video ads and maximize viral potential
The strength of creative is an important factor that will influence whether an ad will go viral.
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