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2004
June 25, 2004 / Popular Branding
When I was recently asked what trend in the modern Russian marketing was the most popular, I did not hesitate to answer that it was branding.
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June 25, 2004 / Advertising fatigue
Over the last one and a half years we have seen an unprecedented growth of the Russian advertising market size.
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June 25, 2004 / What makes effective TV advertising in Russia?
Some time ago, we tested 60 commercials that were aired on Russian TV over the last year, in the second half of 2001 - first half of 2002.
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