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Last 10
December 10, 2009 / Top 10 Digital Predictions for 2010
The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
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November 12, 2009 / How to Capitalize on Word of Mouth
Brands can generate a positive buzz about themselves. But the generation of advocacy is harder and conversations with family and friends are more likely to be influential than other channels
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September 21, 2009 / Strong brands recover from recession faster
Brandz portfolio returns a 28 percent higher yield than the S&P 500
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September 08, 2009 / Using Neuroscience to Understand the Role of Direct Mail
Are there any differences in the communications effectiveness of physical and virtual media?
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August 20, 2009 / Is Bigger Better When it Comes to Online Ad Size?
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July 15, 2009 / What?s Next For Mobile?
While the world remains engulfed in an economic “Perfect Storm” the full potential of mobile marketing will not be achieved.
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June 24, 2009 / Digital consumers have stronger brand relationships

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June 20, 2009 / What role does the brand have inbusiness-to-business markets?
Brands have a valuable role to play in b2b-markets, but there are several key differences from consumer markets.
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June 17, 2009 / Marketing During Recession: Planning On Recovery
When sales are down and budgets are cut, brands must develop plans to regain lost customers now.
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May 15, 2009 / Culture Clash: Globalization Does Not Imply Homogenization
The culture in which we live shapes our view of the world around us, which in turn influences our decisions, including those about which brands to buy.
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April 29, 2009 / Brands add value despite slowdown
Brand names have shown distinct staying power despite the recession, the annual Brandz top 100 Most Valuable Global Brands survey shows.
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April 20, 2009 / Rules of Engagement
Much debate has centered on the topic of engagement in recent years.
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April 19, 2009 / Strength in numbers
The share performance of the BrandZ Top 100 portfolio shows the true value of strong brands
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March 20, 2009 / What does cinema advertising add to a campaign?
The cinema offers a good opportunity to reach a younger audience. However, not all advertising works well in the cinema.
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January 21, 2009 / Should I use humor in advertising?
Humor can undoubtedly be used very effectively in advertis¬ing. But, as with all creativity, hu¬mor needs to be used with care.
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