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November 23, 2010 / Microsites: Big Brand Impact, Smaller Reach
Microsites are commonly used in the marketing mix, but are they having an impact?
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November 16, 2010 / Novelty Might be Wearing Off, but Online Video Still Drives Purchase Intent More than Other Online Formats
The importance of engaging creative, relevant targeting, and ad effectiveness measurement is becoming increasingly critical to the success of online video ads.
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November 10, 2010 / Know Your Goal When Deciding to Use a Call-To-Action in Online Ads
An effective online ad relies on an excellent creative – one with prominent and consistent branding, as well as simple and quick messaging.
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October 26, 2010 / Online Video Ads are More Effective at Driving Purchase than Repurposed TV Spots
Repurposed TV Spots Result in Higher Brand Awareness Metrics
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October 13, 2010 / Post-recession Marketing: Addressing a New, More Mindful Consumer
As economies recover around the world, global marketers face new challenges in relating to consumers
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September 29, 2010 / Emotion in Advertising: Pervasive, Yet Misunderstood
Advertisers talk a lot about the importance of generating an emotional response from people. However, they rarely stop to specify exactly what characterizes such a response
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September 15, 2010 / First Learnings From The World Cup
On July 11, Spain won the World Cup by scoring the decisive goal during the last few minutes of what became the most-watched soccer game ever in the U.S.
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August 14, 2010 / Shopping: Not About Product or Place, but Interaction
Marketers want people to get closer to their brands, but retailers have always owned the direct relationship with shoppers.
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August 11, 2010 / Hang on Mr. Jobs ? There's Always Room for Improvement, but Mobile Advertising Doesn't Suck
The emergence of advertising on mobile devices is providing a unique way for brands to connect with consumers
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July 15, 2010 / Has social media anxiety gone viral?
Topics of online social media conferences are a wonderful blend of myth and math, hyperbole and acute observation. It has all left me wondering if the new disease of social media anxiety has now gone viral.
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July 14, 2010 / Neuroscience: A New Perspective
The merits of neuroscience-based techniques continue to spark debate. New papers and articles persist in asserting that scientists’ increased understanding of the brain will change marketing.
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May 04, 2010 / Maximizing the Value of Viral Video: Creativity Rules and Reach Still Counts
Technology is changing faster than human nature. This is a fact that marketers would do well to remember when they want an online video to go viral.
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April 20, 2010 / 10 tips for viral video success
What should you be doing to give your ads the 15 minutes of fame they deserve?
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March 24, 2010 / Social Media: Fans and Followers Are an "End" Not a "Means"
The last couple of years have seen some massive changes in our world. The financial bubble that reached its peak in 2007 popped, leaving us to enjoy what has been dubbed “The Great Recession.”
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March 23, 2010 / Increasing our brainpower: how to get the best out of neuromarketing
As long as the conditions are right, biosensory research can enhance clients’ insight into campaign effectiveness
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March 19, 2010 / Millward Brown unveils new pre-test metric that predicts viral potential
Research Identifies the ABCD of Successful Virals
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February 15, 2010 / Reduce Wastage by Using Behavioral Targeting in Context
Behavioural targeting — the practice of delivering ads based on a user's searching or surfing behaviour — is now increasingly commonplace
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