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2011
December 25, 2011 / Not Just Different but Meaningfully Different
Many marketers value relevance to the exclusion of difference—and to the detriment of their brands
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December 24, 2011 / Minimise Ad
Understanding the relationship between creative and media can improve ad engagement
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December 09, 2011 / What we can expect to see in digital over the next year
Twelve thoughts about trends in digital in 2012 year
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December 08, 2011 / Mobile Display Advertising More Effective than Online
Dynamic Logic Reveals Increasing Importance of Mobile Creative and Offers Insight on Factors that Drive Successful Mobile Campaigns
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December 04, 2011 / Brand Voyeurism
How Second-Movers and Drug-Users Can Rule 2011 and Beyond
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December 02, 2011 / Are You Getting Your Fair Digital Share?
Virtually all marketers are grappling with the question of how much time and effort to invest in digital communications
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October 10, 2011 / Is Your Brand's Marketing Strategy 2042-Compliant?
Traditional multicultural marketing paradigm, originally established within a very different socio-historic context, is losing relevance
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September 30, 2011 / Marketing in Uncertain Times
Lessons from recent recessions provide powerful arguments for maintaining a longer-term view, even in the face of pressure to cut advertising in favor of promotions
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September 27, 2011 / Integrated Planning: Standing Out in the Cloud
The imperative is to build brand preference among consumers and to hold onto it in the long term. But the risk is greater than ever that communication will not hit home or that it will be counteracted by uncontrolled influences
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August 30, 2011 / Are fragmentation and clutter the reasons for social media ennui?
Gartner reports that some social media users are showing signs of “social media fatigue.”
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August 29, 2011 / How Should Your Brand Capitalize on Social Media?
With the tremendous growth in the use of social media, brands have been wrestling with how best to capitalize on it. However, the way consumers view online social networks means that the normal rules of marketing do not apply
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August 27, 2011 / Can I Make My Ad Go Viral?
Though the proportion of ads that “go viral” in any meaningful way is small, it is possible to increase your odds of success
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August 21, 2011 / Etnic targeted marketing: do we really need it?
To target or not to target? That is the question marketers often ask themselves when trying to reach out to an ethnically diverse population.
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August 17, 2011 / Are fragmentation and clutter the reasons for social media ennui?
Gartner reports that some social media users are showing signs of “social media fatigue.”
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July 29, 2011 / Do men and women respond differently to ads
While at an overall level, men and women give similar ratings to ads, they respond differently to individual ads
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May 19, 2011 / GLOBAL BRAND
Big names fly high despite the gloom
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May 09, 2011 / BrandZ Top 100 Most Valuable Global
The value of the world’s best brands grew at a considerably faster rate
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May 05, 2011 / How Should You Take TV Advertising Clutter Into Account?
The natural response to clutter is to increase the spend behind your ad, but that money might be wasted if thought is not given to how the spend is phased
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April 23, 2011 / Getting the frequency right in social media
The Social Break-Up report focuses on why people unsubscribe, unlike or unfollow brands they once liked.
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April 22, 2011 / ?Agencies can?t thrive without going digital?
How is the evidence of effectiveness of creativity emerging as a significant criteria during the ad agency selection process?
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April 21, 2011 / What Makes for Successful Mobile Creative?
Chances are if you’re not already involved in mobile marketing, you will be soon. Here’s what you need to know to help you craft mobile creative
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April 05, 2011 / Slogans in Advertising
When well-used and oft-repeated, a slogan can become part of the fabric of a brand
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March 30, 2011 / From liking to love
How fan pages build brands
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March 25, 2011 / Global advertisers and their fans explore value of social media
Research proposes basic expectations and differentiators for fan pages
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March 24, 2011 / What lesson can brands really learn from the unrest in the Middle East?
A successful product must provide utility, but it must also exhibit a social consciousness
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February 15, 2011 / How to drive and measure video sharing
Viral potential is no longer just considered a "nice to have," but is more frequently becoming a key success criterion for any new communications idea.
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January 19, 2011 / The Language of Love in Social Media
New rules for brand engagement
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January 18, 2011 / Top 11 Digital PreDictions
Millward Brown’s Global Futures Group identifies the hottest digital trends for the new year
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