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2012
December 09, 2012 / The Overlooked Power of Media: Enhancing the Memorability of Communications
One of the fundamental criteria of the success of marketing communication is that people remember the ideas conveyed
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November 22, 2012 / The new Facebook global pages are really local pages
OK, I know this is stating the obvious, but to call the new Facebook pages “global” is really a misnomer
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November 19, 2012 / Changing Channels with Confidence: A Structure for Innovation
New media channels are emerging all the time, and marketers are often unclear how to choose among them
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November 02, 2012 / Creative Effectiveness
A study of Awards winners reveals that Ads don’t need to persuade to be effective
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October 19, 2012 / Optimizing Ads: Is Less Always More?
It’s the relentless imperative of our age: Do everything better, but also faster and at lower cost. Marketers confront this challenge as their own discipline becomes ever more difficult
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October 03, 2012 / The secret sauce of successful viral videos
What makes a video go viral?
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September 27, 2012 / Waving the banner for online display
Guy Turton examines the latest findings and discovers a surprising renaissance in online display advertising
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August 27, 2012 / The joy of six
Dominic Twose, global head of knowledge management at Millward Brown, on the benefits of creativity in advertising
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August 22, 2012 / What marketers can learn from Warren Buffett
Buffett understands that markets are dynamic. Gains are made and then need to be held
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July 20, 2012 / Digital Media Planning
Some evidence based guidelines
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July 13, 2012 / Big Ideas: Research Can Make a Big Difference
It seems that everywhere we turn these days we see or hear something about “big ideas.”
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June 28, 2012 / Emerging luxury strategies
Insights from BrandZ
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March 15, 2012 / Glocal evaluation: Measuring effectiveness
Global campaign effectiveness needs to be measured locally, from the ground up, not the top down
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February 20, 2012 / Do TV Ads ?Wear Out??
In what cases should be renewed TV ads
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February 20, 2012 / Guide to Building Brand Engagement With Display Formats
Advertising perfomance depends on advertiser’s industry and format of display advertise
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January 28, 2012 / Who?s Still Afraid of the DVR?
Appearance DVRs would not lead to “the end of TV advertising as we know it.”
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