A R M I - Marketing. Advanced Research Methods in Marketing Since May 2002, A/R/M/I-Marketing is a member of the Millward Brown International network. This brings to our clients the access to full servicing on the worlds leading advertising and brand equity research tools by Millward Brown.
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December 19, 2013 / MB Buys 70% Stake in Russia’s ARMI-Marketing
Millward Brown has acquired a 70% stake in Moscow-based custom research firm ARMI-Marketing. Terms of the deal were not disclosed
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October 02, 2013 / For Stores, Email Still Beats Pants Off Social
Consumers still prefer to learn about promotions via email
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October 01, 2013 / Smartphone Wars: Swapping Strategies, Winning Consumers
Consumers quickly form perceptions about brands and companies via their communications, products and innovations
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September 02, 2013 / Creative Quality In Mobile Matters More Than Ever
As an advertising channel, mobile has proven to be effective
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May 25, 2013 / Digital - the power and the peril
Advertisers must understand these 5 things if they want to stop wasting money—and alienating consumers—in digital
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March 15, 2013 / SXSW Interactive: 8 Top Trends Of 2013
The interactive festival has served as an all-in industry gathering for anyone in digital, ranging from developers to marketers to technology entrepreneurs of all streaks
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February 19, 2013 / The Power of Being Meaningful, Different, and Salient
Members of the marketing community have long debated the secret to marketing success. What is the truth?
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January 20, 2013 / Social Measurement Depends on Data Quantity and Quality
Social media data are fast becoming the hottest commodity in market research
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