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2014
December 08, 2014 / Three things every retailer needs to know about search marketing
There is a lot more than click-through rate to understanding the impact of search.
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December 08, 2014 / Better product or better brand.
Is it really a choice?
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November 11, 2014 / Effective Consumer Engagement On Mobile
US marketers are projected to invest a total of $19.8 billion in mobile marketing in 2015, but many are still struggling with the optimal approach.
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November 11, 2014 / Cannes Lions: Creative and Effective?
Brands are the most valuable assets many companies possess. But no one agrees on how much they are worth or why
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October 09, 2014 / Why brand differentiation still matters
Some people believe that differentiation is not important to brand success, but others seem it differently.
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October 09, 2014 / What are brands for?
Brands are the most valuable assets many companies possess. But no one agrees on how much they are worth or why
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September 16, 2014 / The six myths of digital marketing measurement
Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
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September 16, 2014 / The Disappearing Iceberg
People's considered responses to survey questions are just the tip of the iceberg
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April 17, 2014 / Develop Great Creative for your video ads and maximize viral potential
The strength of creative is an important factor that will influence whether an ad will go viral.
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April 17, 2014 / Dare to Be Different
Being different is scary. But copying from a template often leads to mediocrity
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March 11, 2014 / Marketers: What’s “App” with Your Brand?
Angry Birds, Candy Crush, Words With Friends—if you’ve not played them, you’ve likely heard of them.
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March 04, 2014 / HOW DO I MAKE THE MOST OF ADVERTISING ON MOBILE DEVICES?
While advertising on mobile devices tends to be highly effective, it is becoming less so as the novelty wears off
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March 04, 2014 / How Big Data Liberates Research
The conversations about big data range from simply defining what big data means, to the societal implications of living in a big data environment
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