While our site is being updated, we continue to work on research projects - quantitative and qualitative, online and offline, related to measuring advertising effectiveness and brand equity, conducting product and concept tests, pricing research and many others that require in-depth expertise, extensive knowledge and vast experience of our team.

	We also continue to develop our research tools and IT solutions
	Please call us at +7 495 2586914,send us emails to info@armi-marketing.comor come and visit us at the same address: Moscow, 3rd street of Yamskogo Polya, 2/12 - we will be happy to answer your questions and offer the best solutions to your research and marketing tasks.

Our key managers responsible for client relations:


Konstantin Lebedev Co-Director for quantitative research	Vladimir Melikov Co-Director for quantitative research	Sonya Vladimirova Co-Director for qualitative research	Anna Baskakova Co-Director for qualitative research	Julia Krelberg Business Development Director

Our Main Research Solutions

How to develop a brand?

Brand.Look

A comprehensive model for measuring brand value in a competitive environment and understanding what builds brand value

How to track brand development?

Dynamic.Look

Our approach to brand health tracking is a complex solution which combines our approach to brand value measurement (Brand.Look), advertising materials diagnostics (based on Ad.Look philosophy) and tracking of brand`s online performance (Online.Exposure.Look)

Character.Look

A tool for assessment of brand`s character and developing understanding to what extent does such character meet consumer expectations in a particular market

How to create an outstanding advertising?

Ad.Look

Pre-test of creative which forms basis for deep analysis and comprehensive improvement recommendations, which may be applied to pre-tests of TV, OLV, Statics or other advertising materials, including those at early stages of development

How to optimize media mix?

Campaign.Look

An approach to media campaign effectiveness evaluation, which measures a multi-media campaign impact on metrics of a brand and evaluates contribution of different media channels to overall campaign effect. This approach is complemented with diagnostics of creative materials to provide deeper understanding of what determines the overall outcome.

OnlineExposure.Look

A solution for tracking of effectiveness of digital advertising campaigns

AdHoc studies

We offer AdHoc solutions for any research objective our clients may have

U&A research
Segmentation studies
Brand codes research
Conjoint, Price sensitivity studies
Pack tests
Concept tests
Claim test
Qualitative studies, including semiotic research, ethnography and `rituals`

Our IT solutions

Online dashboards

We are committed to making research results available to our clients on an ongoing basis to allow all those who are involved in the project and interested in the results to keep abreast of the market. We offer our clients flexible online portal to access the data:

Client-friendly interface
Customized filters
All data in the format of tables and graphs
Significant differences indication
Data across the periods displayed in dynamics or separately
Export to PDF and Excel
Multilanguage
Available on smartphones

Demo version can be accessed at link

Data management system DataFlow

We use the integrated data management system DataFlow to ensure fast and high-quality execution at all stages of quantitative studies, starting from questionnaire development and to data analysis.

We use IT solutions in all our quantitative studies

While conducting the studies the results of the surveys are aggregated into database, then they are verified and analyzed, and further used for analytical reports preparation.

We develop data models, structures and composition of these databases in accordance with the advanced practices available in Russia and taking into account our more than 30-years experience in marketing research. We are constantly developing and improving our methodologies to offer our clients best-in-class solutions.

Our IT gurus and data scripting experts provide database structure and composition development and software support necessary for conducting in-person CAPI interviews or online CAWI surveys, including those run on our own online panel.

We are constantly developing and improving mechanisms of our clients remote access to collected data through portals and online reporting systems of various types.

All our servers are placed on the territory of the Russian Federation, and all operations related to data processing (including data collection, storage and use) are carried out strictly in accordance with the Russian legislation.